
It’s week two of Jericho‘s return. The latest episode, “Condor,” explores the evils of the new Wyoming government, now called the “Allied States of America,” in more detail. Again viewers were treated to the questionable priorities of the new government who, in a diabolical move that will surely rock this fragile nation to the core, published and distributed revised school history textbooks, A New America, featuring chapter titles such as:
1. How Weak Policies Led to the Demise of the United States
2. The Lack of Action Against the Soviet Union
3. Nixon: Misunderstood Champion of Democracy?
4. Civil Rights: We Gave it a Shot, Right?
Okay, so I made up two of those. But which two…

I’m just saying that maybe, in the radiation-filled wasteland/aftermath of a terrorist attack that destroys some 26 cities, writing a new textbook wouldn’t have been my top priority. Treating people for radiation poisoning so their skin won’t peel off like a fruit roll-up? That’s more like it.
Unfortunately, this surprisingly compelling episode garnered only a 3.9 rating/7 share in Neilsen’s Fast National ratings (essentially an exercise in statistical sampling by pulling numbers from the top markets, including both live viewing and same-day DVR playback). It comes out to around 5.9 million viewers.
For those of you who typically don’t deal with such things, this is how bad it was:
1. Jericho finished last in its time slot.
2. Meaning that it finished BEHIND reruns of Boston Legal and Law & Order: SVU.
Of course, to fall behind an episode of Law & Order isn’t that surprising considering that each episode is exactly like each other. A point that the boys over at Robot Chicken make clear in their chicken-themed send-up.
That being said it’s pretty damned bad.
What’s telling, though, is how bad CBS is getting clobbered in the previous time slot.
Big Brother 34: “The Struggle for Relevancy” took a drubbing (5.4 million viewers) at the hands of Fox’s American Idol (15.7/25…about 29 million viewers).
I know what you’re thinking: “5.4 million people watch CBS? I had no idea there were that many senior citizens in the US.”
I know what you’re thinking. “Who knew Big Brother was still a show?”
Sometimes people get really hung up on tv ratings. I’m not one of those people. But I think that, here, they tell an interesting story about what’s happening to Jericho on Tuesday night.
1. Jericho isn’t getting any help from their primetime lead-in. They might as well air a good lecture on landscape architecture (which, to tell the truth, sounds a hell of a lot more interesting than Big Brother).
2. Last week’s ratings mean that a sizeable portion of viewers sought out Jericho. They turned to CBS after watching Idol (or some other program) or flat-out turned on their tvs to see this show. Think about that for a second. This show comes on at 10pm. When a hell of a lot of people go to bed. The network’s audience actually GREW after the primetime slot.
Simply put, Jericho’s woes aren’t the result of any of the things that normally doom tv shows (poor writing, a shitty concept, etc) nor are they the result of some betrayal at the hands of the devoted viewers who, last season, notoriously petitioned the network to bring the show back.
Nope, pin the responsibility for Jericho’s failure on CBS’s boneheaded scheduling and marketing. Putting this show right after a show that’s been dead for 5 years was a brilliant move if you’re trying to open up some space for yet another CSI. Otherwise, it’s a drain.
Secondly, where’s the marketing for this show? I caught half a bumper during Sunday’s golf tournament. GOLF. You know, that thing that plays on tv when gramps takes his afternoon nap.

Golf, when Ambien isn’t enough...
Look, I’m as thankful as anyone that CBS gave this show another chance. But what I don’t get is why they’re only giving it half of one.
If last season’s “Save Jericho” campaign taught them anything it was that this show has an audience, a damned vocal and clever one at that. Connecting to that audience is CBS’s job. In other words, each Tuesday night all of those hardcore Jericho fans are tuning in (to the tune of about 5 million). CBS needs to grow that audience. Too bad they’re not doing it.
Posted in Jericho, Science Fiction, Television